Branding, engineered
for business outcomes.
YOptima is a strategic growth partner that helps brands drive measurable business outcomes through digital branding.
Ambitious brands that trust us
Years of measurable impact.
Brands partnered with
Incremental revenue generated
Audience targeting opportunities
Countries activated
We help brands fix that problem.
Campaigns may look successful without creating new demand.
Attribution tells you where conversions happened. It doesn't tell you whether your branding created new demand or simply captured people who were already going to buy.
Media metrics rising
impressions, clicks, reach
Incremental growth stalled
new customers, revenue, demand
That's why we builtOutcome Engineered Branding™.
Instead of stopping at media metrics, we ask a more important question:
What changed for the business because of branding that wouldn't have happened otherwise?
The result is branding that can be held accountable for incremental business growth.
Business outcomes aren't accidental.
They’re engineered by discovering real demand, measuring what branding actually changed, and optimising what drives growth.
01
Discover
SonaGraph finds the audiences you didn't know you had. For GoDaddy: 80% of transactions came from web designers, not the SMEs they targeted.
02
Measure
BrandoMeter tracks your search market share by city and shows where branding moves the business. Nua: 8.2% to 16.2% while the category grew 1.7%.
03
Optimise
DeepVu and Nyo separate the growth you caused from the growth that would have happened anyway, and optimise while the budget is still live.
Digital media consolidated across every major channel, run through programmatic.
YOptima plans, buys and optimises across every major demand-side platform, including DV360, The Trade Desk and Amazon DSP, alongside commerce media, connected TV, YouTube, audio and digital out-of-home. One partner, one system, so your budget works as a single force instead of a dozen disconnected ones.
Buying Platforms
Video & Streaming
Commerce & Apps
News & Publishers
Out-of-Home
Social & Audio
The engines behind the outcomes.
From finding the right audience to optimising live campaigns, each engine turns a branding decision into an evidence-backed one.
Ideas are easy.
Outcomes are harder.
See how we've helped brands turn digital branding into measurable business outcomes.
Growth, in their words.
“Our partnership with Google and YOptima makes media buying more efficient, transparent, and future-ready.”
Ajitesh Korupolu
Founder and CEO, ASBL
“Display & Video 360 enabled us to optimise spend efficiency through more precise control of frequency and reach across our entire media buy, helping us exceed business goals. Partnering with YOptima and leveraging their proprietary tech enabled us to reach core audiences with precision, driving both effectiveness and media efficiency.”
Shruti Agarwal
AVP Marketing, Tata 1mg Labs
“OYO's growth team obsesses over scaling with economics, and YOptima helped us scale app installs significantly along with a 15% reduction in CAC in key geographies. The ideas and insights the team brought on audience targeting and inventory mix, especially at the regional level, set them apart.”
VP of Revenue, OYO
“YOptima's programmatic media solution has added a lot of value to our clients to attract and engage with the right talent audience. Their approach and strategy is mature and targeting capability is pretty sophisticated. This, coupled with the team's willingness to adapt and collaborate across different client briefs, has been the secret sauce for our campaigns performing at par or above expectations.”
Regional VP, Radancy
“YOptima has been a trusted programmatic partner for FoxyMoron since 2018. The knowledgeable and skillful team consistently focuses on delivering effective results for our clients. A unique combination of larger strategic vision and detail-oriented execution teams make working with Satish and team an absolute treat!”
Founder & CEO, FoxyMoron
What we're learning about growth.
Explore fresh perspectives, research and practical insights on digital branding, business growth and the future of Growth Intelligence.