YOptima’s solutions are built on top of a stack which takes into account the wider eco-system of devices, media, and integrity mandates for compliance.
Through our Audience targeting expertise, we can use various levers to target very specific audiences. We can employ Look-alike targeting to find the best lookalikes of a brand’s best customers. Multicultural marketing can be used to target users who have shown a strong preference for a particular brand. For example, NRI audiences for real estate properties in India.
KPI specific lookalike
Audience match
More than 600
audience clusters
Build your private
audience network
Target niche audiences
Such as doctors
On and off-LinkedIn!
+3rd party audiences
Pre-emptive data-driven & Heuristic driven targeting
Dynamic Creative Optimization,
Zero Bounce Audiences
Target specific communities
such as Chinese & Filipino
Target Tech Hubs, Airports
& Business Districts
Language of content,
Native/Browser Language
Another way we work with brands is through specific media solutions which can be used in combination with other solutions to deliver an overall campaign objective such as branding, prospecting or remarketing.
Across desktops,
Mobile Web,
Apps & Games
High Visibility Native Ads
With Audience Targeting,
Across top native exchanges
Story Telling across Media
Pvt. Market Places,
Roadblocks, Rich Media,
Interstitials
Price is an important parameter to consider with every campaign. We offer several pricing levers which can be used in combination with other solutions such as media solutions.
Pay only for impressions viewed
Exploit Information Asymmetry
CPM pricing optimized
to CTR & VTR.
CPC & CPCV Pricing for always-on mid-funnel campaigns
CPM pricing optimized
to CPL Goals.
Outcome Driven Hybrid
CPL Pricing
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