YO Programmatic Building Blocks
YOptima’s solutions are built on top of a stack which takes into account the wider eco-system of devices, media, and integrity mandates for compliance.
YO Solutions: Audience
Through our Audience targeting expertise, we can use various levers to target very specific audiences. We can employ Look-alike targeting to find the best lookalikes of a brand’s best customers. Multicultural marketing can be used to target users who have shown a strong preference for a particular brand. For example, NRI audiences for real estate properties in India.
Look-alike
Targeting
KPI specific lookalike
Audience match
Demographics & Interest Targeting
More than 600
audience clusters
Audience
Extension
Build your private
audience network
Custom Audiences & Competitive Targeting
Target niche audiences
Such as doctors
LinkedIn
Audiences
On and off-LinkedIn!
+3rd party audiences
Pre-Targeting & Contextual Targeting
Pre-emptive data-driven & Heuristic driven targeting
Remarketing &
Re-engagement
Dynamic Creative Optimization,
Zero Bounce Audiences
Multicultural
Marketing
Target specific communities
such as Chinese & Filipino
Hyperlocal
Targeting
Target Tech Hubs, Airports
& Business Districts
Vernacular
targeting
Language of content,
Native/Browser Language
YO Solutions: Media
Another way we work with brands is through specific media solutions which can be used in combination with other solutions to deliver an overall campaign objective such as branding, prospecting or remarketing.
Video
Solutions
Across desktops,
Mobile Web,
Apps & Games
YO
Natv
High Visibility Native Ads
With Audience Targeting,
Across top native exchanges
Story Telling
across Media
Story Telling across Media
Premium
Share of Voice
Pvt. Market Places,
Roadblocks, Rich Media,
Interstitials
YO Solutions: Pricing
Price is an important parameter to consider with every campaign. We offer several pricing levers which can be used in combination with other solutions such as media solutions.
Guaranteed
Viewability CPM
Pay only for impressions viewed
High value
Arbitrage Pricing
Exploit Information Asymmetry
Optimal
Branding
CPM pricing optimized
to CTR & VTR.
CPC & CPCV Pricing for always-on mid-funnel campaigns
Optimal
Performance
CPM pricing optimized
to CPL Goals.
Outcome Driven Hybrid
CPL Pricing
Brands we've served
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