YOptima Media Solutions Pvt. Ltd. (“YOptima”) is a real time ad network platform enabling advertisers and marketers globally to communicate with their audiences and drive engagement, leads and transactions as part of their digital marketing activities. We are headquartered in India, with an office in Bangalore. We provide this privacy policy (“Privacy Policy”) so that we may inform you about how our ad optimization technology and services, including Real-Time Bidding Service (collectively, the “Service”) gathers and processes information on behalf of (i) advertisers, agencies and ad networks, and any other media-buying clients (collectively “Demand Partners” or “Clients”); and (ii) website owners, mobile application owners, ad networks, ad exchanges, sell-side platforms and any other suppliers of advertising inventory for sale (collectively “Supply Partners”). We also license and use 3rd party ad serving and media buying platforms, including those that are Real Time Bidding (RTB) enabled to deliver ads (collectively “Technology Partners”). This policy also outlines our privacy practices on our corporate Website (“Website”), yoptima.com. After reviewing the Privacy Policy, if you have any further questions, please contact us at privacy@yoptima.com.
YOptima’s products and services are designed to help Demand Partners optimize deliveries and ROI on their ad campaigns on every single impression. We are a Demand Partner focused company, but we also maintain relationships with certain Supply Partners and Technology Partners. Ad creatives that you see come from these Demand Partners and usually the ad comes from the same domain as the Demand Partner or the Supply Partner or the Technology Partner. Generally, a user will encounter an ad from one of our Demand Partners by viewing the content on a website owned or operated by one of our Supply Partners.
Before you review this Privacy Policy, we recommend you become familiar with the following concepts and terms so that you can best understand how YOptima and its Clients use data about you and other Internet users to display better, more interesting advertising to you as you browse the Internet.
Being in the ad network business, YOptima uses various 3rd party ad platforms, termed Technology Partners. Some of these Technology Partners do offer behavioral targeting solutions by dropping a cookie on user browsers from their respective ad serving domains. In such cases, YOptima defers to the privacy policies of these respective platforms.
Here is some general information about the cookie opt-out. If you want to opt-out of this behavioral or interest based targeting, please click on the opt-out button available with our platform here, and other 3rd party platforms here and here.
Please note that if you opt-out but later delete, block or otherwise restrict cookies, opt-out may not function as desired. Even if you have opted out once, if you later access the website from a different computer or Internet browser, you would need to opt-out in that environment. Also, opt-out is browser and computer-specific and will get nullified if you install a new version of the browser. Deleting a cookie or opting-out does not mean you will no longer receive online advertising; it only means that you will not see targeted ads.
Once you opt out of online behavioral advertising YOptima will honor your choice and stop using the information we collect about you to serve you targeted ads or personalized content.
However, it is important to understand the following about opt-outs:
You can also opt out of receiving cookies from some 3rd party and any other Network Advertising Initiative (NAI) compliant company by clicking here: http://www.networkadvertising.org/managing/opt_out.asp. You will find a mechanism to opt-out from Non-PII collection by a number of different Demand Partners and other Internet companies, including third-party data providers. If you opt-out through the NAI, please refer to the FAQ available on the NAI website to understand how their opt-out mechanism works.
To serve ads in services where cookie technology may not be available (for example, in mobile applications), we may use anonymous identifiers. These perform similar functions to cookies.
What to do: To opt out of interest-based ads in mobile apps, follow the instructions below for your mobile device.
For more details, please refer to https://support.google.com/ads/answer/2662922?hl=en
YOptima’s advertising products and the Service are not intended for persons under 13 years of age, and are not intentionally developed for or directed to children. We do not knowingly solicit or collect any personally identifiable information from children under the age of 13, nor do we knowingly market our products or services to children under the age of 13.
We may revise this Privacy Policy at any time. Any changes and/or updates to the Privacy Policy will be updated directly on this page. We encourage you to visit this page periodically to review our current Privacy Policy so that you will always know what information we gather and how we may use that information. In the event we make any material changes to this Privacy Policy we will advise our Clients of those changes in advance.
Should you have any questions in regards to this Privacy Policy or YOptima’s privacy practices, please contact our representatives at the following email and they will be more than happy to clarify and assist you in any way possible: privacy@yoptima.com