Brands can no longer afford to treat consumers as being culturally ambiguous. They are defined by different sets of identities – Where they are from, Which school they went to, Where they work, What is their cultural background, and others.
For a car model, which traditionally appeals to one as a South Asian (or any other cultural group), a focused multicultural campaign with the right messaging and targeting would be way more effective than something more generic.
Multicultural marketing is a powerful weapon in a brand’s arsenal in the battle for brand share. If you as a brand custodian aren’t using this tool, you stand to lose out on a lot.
YOptima’s solutions help marketers reach distinct groups through mobile and desktop. YOptima runs display advertising campaigns across standard banners, video and mobile with an ability to target specific ethnic marketing segments showing distinct interests and behaviors.
For example, “25 to 40 year old Chinese moms in the Bay Area interested in buying baby care products” or “Hispanic person in Canada interested in money transfer to his/her home country”.
© 2018 All rights reserved