A leading daycare brand in India wanted to build awareness for its brand and also drive admissions during Women’s day. The target audience for this campaign comprised of young working parents, especially mothers returning to work after a maternity break.
To understand the target audience better, we tracked and analysed the online behaviour of website visitors by using a pixel. More than 50% of the visitors were existing customers who logged in to use live CCTV monitoring of their children.
Proximity of center to home is one of the main reasons parents look for while choosing daycare for their child.
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