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#CaseStudy: Vehicle launch for Auto giant with Multicultural targeting
Goal
A global automotive manufacturer which had launched it’s new electric car brand in US wanted to lower CPA by 30%, by employing Multicultural Targeting in addition to build awareness and brand recall.
Campaign objectives
- To Drive awareness for a new electric hybrid car, amongst tech savvy South Asian Audiences
- Reach out to in-market auto buyers inclined towards buying clean tech cars
- Drive quality visitors and optimize for actions on the site including apply for test drive, brochure download, dealer contact etc
Solution
YOptima team followed a mix of advanced audience and targeting strategies to drive outcomes and substantial value for the Client
- The Team accurately targeted South Asian audiences who were tech savvy with a further higher budget allocation for audiences in the Bay Area.
- YOptima built lookalikes of the Car’s best converting customers. This was achieved through AudienceX proprietary DMP for lookalike modeling, to create a unified consumer journey across myriad digital touchpoints
- Competitive audience clusters were built by analyzing consumers’ affinity patterns towards Client’s competing brands which were then further targeted.
- Further a differentiated targeting strategy was followed between In-market buyers vs. Auto Enthusiasts to optimize mix between awareness vs. consideration.
Results
- 230% lift in the total conversion volume from 1st phase to last phase
- 30% drop in the overall CPA
- 2 Million+ overall audience reach till date for the automotive brand through YOptima campaign
- 20K unique quality visits to the website
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