YOptima runs a Programmatic-first, Full Funnel Growth Marketing Platform for Digital Marketers and Media Agencies globally.
We combine Machine Learning with Human Intelligence to discover unique audience insights and optimize results across the marketing funnel.
We leverage the power of programmatic media to help brands expand their targeted reach, and deliver non-linear growth by optimizing the marketing funnel for brand lift, search lift and incrementality.
YOptima unleashes the power of programmatic media to help brands expand their targeted reach, and deliver non-linear growth by optimizing the marketing funnel for brand lift, search lift and incrementality.
Our solutions are handcrafted by listening in to the market closely, and understanding the latent needs behind the ever evolving wants, and addressing them with the universe of possibilities enabled by tech.
Optimize media buying even before spending – We mine through on-site & off-site user journeys & discover high-affinity patterns exhibited by your best customers.
Build custom audiences to precisely target your Target Group – Follow, Classify and Build custom audiences on multiple dimensions and signals.
Access high quality underpriced inventory – Our algorithms identify underpriced high value ad inventory which deliver better value for your campaign.
Flexible pricing models – Choose from CPM, gvCPM, Cost-per-view, CPC and more. We offer a fully transparent, outcome driven managed service.
Calibrate more than 20 levers across Audience, Context, Geography, Inventory and Media.
Drive business growth via a full-funnel strategy amplifying top-of-the-mind brand recall, brand salience, search lift and conversions.
Unleash the power of custom bidding and outcome based buying to optimize for performance goals and ROAS at the bottom of the funnel.
Maximize value of your 1st party audience and drive re-engagement, repeats, upsell, cross-sell and referrals via RFM strategies.
Catch eyeballs at the right time and the right place across the globe via Digital Out of Home (DOOH) ads.
Hyper-personalized content delivered via Data-driven Creatives, Dynamic Creative Optimization (DCO), Live-feed powered ads, and Director’s Mix.
Target cord cutters and cord shavers via Connected TV and maximize reach and impact with better connected marketing.
Fully Managed – End-to-end delivery along with strategic consulting.
Thought leadership, practical insights and best practices over decades of experience building and operating ad-tech products.
Always evolving and challenging the status quo. Developing new capabilities and solutions combining Data, Business Acumen & Creativity.
Data Driven Discovery, Targeting and Optimization Platform that delivers Insights, Innovations and Impact to Marketers globally.
Delivering consultative, high-touch, outcome focused managed services, and powering in-housing strategies.
Custom bidding algorithms powered by accelerated discovery of hotspots and coldspots of performance.
Discover unique insights across audience, media, creative and markets mining your 1st party data.
Get Audience Insights worth $500 for free!
YOptima combines Machine Learning with Human Intelligence to discover unique audience insights, and optimize performance across the marketing funnel for Marketers and Agencies.
Our tech stack is built to support operational scalability and complexity of running programmatic campaigns, and solves for complex statistical problems such as audience pattern discovery, Simpson’s Paradox and incrementality vs. correlation.
Growth Marketing » Full Funnel » Programmatic-First » YOptima
A leading health-tech platform in Indonesia, launched the campaign during the 2nd wave of Covid in Indonesia to regain lost market share.
The leading budget hotel aggregator brand wanted to drive business growth in India & expand the bottom funnel via programmatic.
World's leading domain registration platform invested in programmatic campaigns to grow the market.
A technology consulting company had a target of acquiring the best talent in next gen technologies.
Read our thoughts on a wide range of topics, and the news involving YOptima.
Software Developer [ID: SD-2456] Location: BengaluruSalary: Competitive Market match Salary, negotiable based on qualifications and experience. Requirements: Proficiency with general Data Structures and Algorithms (DSA).…
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Privacy. Privacy. YOptima Media Solutions Pvt. Ltd. (�YOptima�) is a real time ad network platform enabling advertisers and marketers globally to communicate with their audiences…
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A leading health-tech platform in Indonesia, launched the campaign during the 2nd wave of Covid in Indonesia to regain lost market share.
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The leading budget hotel aggregator brand wanted to drive business growth in India & expand the bottom funnel via programmatic.
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World's leading domain registration platform invested in programmatic campaigns to grow the market.
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Careers. The core operating principles exhibited by the YOptimists are Higher Sense of Responsibility, Bias for Action, Transparency, Persistence with Adaptability, Curiosity and Humility. What…
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A technology consulting company had a target of acquiring the best talent in next gen technologies.
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Case Studies. Our success stories, and how we deliver on the marketing objectives of our customers. We started working with YOptima a year back in…
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Tech@YO PRODUCTISING THE MECHANICS, INTELLIGENCE AND INTUITION Our tech stack is built to support operational scalability and complexity of running programmatic campaigns, and solves for…
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Solutions EXPERIENCE THE POWER OF PROGRAMMATIC MARKETING YOptima unleashes the power of programmatic media to help brands expand their targeted reach, and deliver non-linear growth…
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YOptima’s programmatic media solution has proved to add lot of value to our clients to attract and engage with the right talent audience. Their approach and strategy is mature and targeting capability is pretty sophisticated. This coupled with the team’s willingness to adapt and collaborate in different situations and client briefs has been the secret sauce for our campaigns either performing at par or above expectations.
Radancy
YOptima has been a trusted programmatic partner for FoxyMoron since 2018. The knowledgeable and skillful team consistently focuses on delivering effective results for our clients. This partnership has been very fruitful to drive long term success for brand partners. A unique combination of larger strategic vision and detail oriented execution teams make working with Satish and team an absolute treat!
FoxyMoronWe strive for customer centricity and believe that we are on the right track when the customer makes us or our platform the centre of what they do in our solution area.
We started working with YOptima a year back in 2019. But in this short period of time, we have seen some great work from their team. OYOs growth team obsesses for scaling with economics and Yoptima helped us in scaling App Installs significantly along with a 15% reduction in CAC in key geographies. The ideas and insights that the team brought with respect to audience targeting and inventory mix especially at the regional level set them apart in this domain. The team was very well able to blend the analytical depths of programmatic solutions, with key insights on target markets. This ability enabled our acquisition teams to grow fast and hit our targets. We look forward to working with YOptima in the future as well and would recommend their services as a "dependable acquisition partner for fast-growing companies".
Oyo VP of Revenue