YO Programmatic Building Blocks

YOptima’s solutions are built on top of a stack which takes into account the wider eco-system of devices, media, and integrity mandates for compliance.

YO Solutions: Audience

Through our Audience targeting expertise, we can use various levers to target very specific audiences. We can employ Look-alike targeting to find the best lookalikes of a brand’s best customers. Multicultural marketing can be used to target users who have shown a strong preference for a particular brand. For example, NRI audiences for real estate properties in India.

Look-alike
Targeting

KPI specific lookalike
Audience match

Demographics & Interest Targeting

More than 600
audience clusters

Audience
Extension

Build your private
audience network

Custom Audiences & Competitive Targeting

Target niche audiences
Such as doctors

LinkedIn
Audiences

On and off-LinkedIn!
+3rd party audiences

Pre-Targeting & Contextual Targeting

Pre-emptive data-driven & Heuristic driven targeting

Remarketing &
Re-engagement

Dynamic Creative Optimization,
Zero Bounce Audiences

Multicultural
Marketing

Target specific communities
such as Chinese & Filipino

Hyperlocal
Targeting

Target Tech Hubs, Airports
& Business Districts

Vernacular
targeting

Language of content,
Native/Browser Language

YO Solutions: Media

Another way we work with brands is through specific media solutions which can be used in combination with other solutions to deliver an overall campaign objective such as branding, prospecting or remarketing.

Video
Solutions

Across desktops,
Mobile Web,
Apps & Games

YO
Natv

High Visibility Native Ads
With Audience Targeting,
Across top native exchanges

Story Telling
across Media

Story Telling across Media

Premium
Share of Voice

Pvt. Market Places,
Roadblocks, Rich Media,
Interstitials

YO Solutions: Pricing

Price is an important parameter to consider with every campaign. We offer several pricing levers which can be used in combination with other solutions such as media solutions.

Guaranteed
Viewability CPM

Pay only for impressions viewed

High value
Arbitrage Pricing

Exploit Information Asymmetry

Optimal
Branding

CPM pricing optimized
to CTR & VTR.
CPC & CPCV Pricing for always-on mid-funnel campaigns

Optimal
Performance

CPM pricing optimized
to CPL Goals. Outcome Driven Hybrid
CPL Pricing

Brands we've served

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