Full Funnel Marketing
Understanding consumer interaction with your brand at different stages of the marketing funnel is vital to shape the corresponding interactions. We start with understanding users through their online behaviour and then specific design campaigns to address them at different stages of the funnel.
To build Awareness of a brand, Branding campaigns would make sense. To drive purchase and loyalty, Prospecting campaigns would be more relevant. Although there is no instant recipe for success, these campaigns help you start off and through the analysis of data, we continuously optimize campaigns or even suggest other changes.
The YO Operating System
YOptima’s solutions are built on top of a stack which takes into account the wider eco-system of devices, media, and integrity mandates for compliance.
YO Audience Solutions
Through our Audience targeting expertise, we can use various levers to target very specific audiences. We can employ Look-alike targeting to find the best lookalikes of a brand’s best customers. Multicultural marketing can be used to target users who have shown a strong preference for a particular brand. For example, NRI audiences for real estate properties in India.
- Look-alike Targeting
- Demographics, Life stage, Lifestyle, Interest, Intent Targeting
- Audience Extension
- Custom Audiences & Competitive Targeting
- LinkedIn Audiences
- Pretargeting and Contextual Targeting
- Remarketing and Re-engagement
- Multicultural Marketing
- Hyperlocal Targeting
- Vernacular Targeting
YO Media Solutions
Another way we work with brands is through specific media solutions which can be used in combination with other solutions to deliver an overall campaign objective such as branding, prospecting or remarketing.
- Video Solutions
- YO Natv
- Story Telling Sequencing across Video, Rich Media
- PMPs; Roadblocks; Rich Media; Interstitials
YO Pricing Solutions
Price is an important parameter to consider with every campaign. We offer several pricing levers which can be used in combination with other solutions such as media solutions.
- Guaranteed Viewability CPM
- High Value Arbitrage Pricing
- Optimal Branding
- Optimal Performance
© 2018 All rights reserved