With the proliferation of smartphones in the market today, we found it very relevant and interesting to plot the online behavior of potential buyers who are actively looking to make a purchase or an In-market audience for ‘smartphones’.
By identifying these audiences and understanding their online behavior, we then identify which are the sites we can focus on to target these users.
These are Intent Technophiles who visited these sites more vs the average In-Market Consumer **
High Intent Audience who gain savvy by conducting enough research before purchase, and decision majorly rely on reviews **
Bargain Hunters primarily looking for Hot Deals and New Launches **
* Web behaviour of 8500 sample Mobile Buyers.
** Only a few sample sites listed
Another interesting case we’ve worked on is with a fashion e-commerce player. Here we used the first party data of the client to identify a list of sites where their audiences and their lookalikes are highly likely to be found online (have high affinity towards). These are some of the data-driven insights we identified leading to a successful campaign.