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#CaseStudy: Vehicle launch campaign for Auto giant

Goal

A global automotive manufacturer launched it’s new electric car brand in US and wanted to build awareness and brand recall.

Campaign objectives

  • Increase awareness about newly launched brand.
  • Reach out to potential automotive buyers
  • Drive quality visitors to website for better conversion rate

Solution

  • Targeted audience who showed interest in competitive brands by analyzing consumers’ affinity patterns.
  • Machine learning based lookalike targeting that analyzes behavioral graph of best performing to find their lookalikes and drive targeted prospecting.
  • Audience Overlap and Performance – by lifestyle/interest. Eg New Vehicle Buyers vs Automotive Enthusiasts

Results

  • 230% lift in the total conversion volume from 1st phase to last phase
  • 40% drop in the overall CPL
  • 2 Million+ overall audience reach till date for the automotive brand through YOptima campaign
  • 20K unique quality visits to the website

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