AdTech as an industry sees constant innovation and change in technology, bringing in better experiences for end users, advertisers and other stakeholders. For end users who are served ads, data privacy has been a major concern which is being addressed through regulatory measures such as GDPR. In parallel, brand safety, verifiability and fraud are three challenges which brands and advertisers face.
To address these challenges, we only work with compliant technology partners and follow industry best practices. Our innovative technology stack combines proprietary solutions with best in class industry solutions. AudienceX, DeepView and InstaBid, are some of our inhouse solutions which give us a significant technology advantage.