About us

YOptima is not a pure technology company, but a company that uses technology to give marketers and agencies super powers – enabling them to achieve their marketing objectives at superior scale and in a accelerated time frame.

YOptima was founded in 2013 by ad tech industry veterans who’ve worked in leadership positions at Yahoo, Komli, Pubmatic and Microsoft. The team has a cumulative experience of more than 4 decades in setting up and managing Programmatic campaigns globally.

We have a mix of senior industry leaders and a younger group of campaign managers and data scientists, eager to learn and bringing in their unique perspectives to solve media problems for increasingly diverse audiences.

 

Mission

Make Programmatic Buying effective, agile and intuitive for Marketers.

There is no dearth of data, measurements and visualization tools in ad tech.
But there is a huge gap and opportunity to convert this massive mountain of data into unambiguous insights and live recommendations for programmatic campaign managers.

We use proprietary technology, best-of-breed integrations and domain expertise to:

  • Supercharge marketers’ success regardless of their comfort level with Technology.
  • Empower Campaign Managers to overcome Simpson’s Paradox and make intelligent trading decisions for optimal performance.
  • Accelerate Marketing ROI at scale by automating early discovery of “cold spots” and “hot spots” across audiences and channels.
  • Transform mountain of data and measurements into unambiguous insights and recommendations and enable effective actions for successful campaign outcomes.
 

Awards and Recognition

 CIO Review’s 20 Most Promising Digital Marketing Service Provider, 2018

Earlier this year, YOptima was listed among CIO Review’s 20 Most Promising Digital Marketing Service Providers, 2018, for being one of the best Digital Marketing Service Providers in the AdTech industry. This is a recognition of YOptima’s leadership in Programmatic expertise and immense growth potential in global markets.

 

About CIO Review

CIOReview, a technology magazine, has been at the forefront of guiding organizations through the continuously disruptive landscape and providing enterprise solutions to redefine the business goals of enterprises tomorrow. CIOReview offers a ground-breaking platform allowing decision makers to share their insights, which in turn provides both budding and established entrepreneurs with analyses on information technology trends and a better understanding of the environment.
 

Deloitte Technology Fast 50 – Fastest Growing Technology Companies, India, 2018

In Oct 2018, YOptima was ranked 45 among the Top 50 Fastest Growing Technology companies by Deloitte (Deloitte Technology Fast 50 India, 2018). From among these top 50 companies, we were declared the winners of the ‘MIDAS & Deloitte Tech Fast 50 Competition’. This award by Deloitte and Manchester’s Investment Development Agency Service (MIDAS), recognizes our immense growth potential globally and offers us support to setup our operations in UK.
 

Deloitte Technology Fast 50 India program selection and qualifications

The Technology Fast 50 India program, which was launched in 2005, is conducted by Deloitte Touche Tohmatsu India LLP (DTTILLP), and is part of a truly integrated Asia Pacific program recognizing the India’s fastest growing and most dynamic technology businesses (public and private) and includes all areas of technology – from internet to biotechnology, from medical and scientific to computers/hardware. The program recognizes the fastest growing technology companies in India based on their percentage revenue growth over the past three financial years.

2018 Red Herring Top 100 Global Winner

In Oct 2018, YOptima was listed on the prestigious ‘Red Herring Top 100 Global, 2018‘.

The Red Herring Top 100 Global has become a mark of distinction for identifying promising companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, and eBay would change the way we live and work.

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