YOptima is a growth marketing platform of choice for some of the leading marketers in India, spanning ecommerce, real estate, tech, B2B, financial services, online gaming and other verticals.
YOptima is upending the traditional ad tech model of spending media at the marketer’s expense to optimize campaigns, using its innovative and proprietary technology called Pretargeting that drives performance lift of 3-10x over traditional display advertising solutions.
The YOptima Audience Platform helps businesses engage customers through desktop, mobile and video ads across all stages of the funnel. Marketers use YOptima to prospect new customers at the top of the funnel by creating highly targeted, large scale look-alike audience of their existing customers. YOptima also helps businesses re-engage existing customers by leveraging first-party data to identify personalized re-selling and up-selling opportunities.
YOptima has built highly efficient and scalable enterprise-class Programmatic Marketing Platform using Real Time Bidding (RTB) technology. The platform is programmatically plugged into major ad exchanges across desktop, mobile and video ads with access to 50 bil+ brand safe ad impressions daily worldwide.
Through RTB integrations with all major ad exchanges, the YOptima platform provides access to 50 bil+ brand safe ad impressions daily worldwide, across a global roster of comScore publishers, and across formats – from standard banners, rich media, and video to mobile web and apps.
What makes YOptima a platform of choice for its customers is a combination of
Drive precision targeted campaigns for brand awareness and engagement in a brand safe environment.
YOptima platform offers unique capabilities to drive mid-funnel prospecting campaigns.
Target any ethnic community anywhere on the planet at scale for Branding and Performance campaigns across devices.
Reach and target valuable audiences on mobile to make the most of your media mix. YOptima delivers brand, performance and multicultural campaigns on mobile across mobile web and apps.
YOptima platform helps premium publishers achieve the paradigm shift from media selling to audience selling, unlocking the value of their audience and creating a new revenue stream.
YOptima is a real time, multi-screen, omni-format programmatic buying platform that delivers global reach, precision targeting and performance optimization.
Our approach to delivering performance is based on 4 core principles:
One of India’s top three real estate portals wanted to scale up their display prospecting campaign, but at reduced CPA goal. YOptima employed audience look-alike targeting and optimization to deliver significantly reduced eCPA at scale.
Australia’s leading luxury cruise operator wanted to ramp up lead volume ahead of the holiday season. YOptima executed the campaign using Display and FBX and drove 10x lift in lead volume delivering the same budget, and maintaining strictest brand safety norms.
Client wanted to improve ROI and scale beyond the traditional model of targeting ethnic websites for driving customer acquisition. YOptima leveraged its massive multicultural audience pool and optimization techniques to deliver huge lift in ROI while delivering within budget.
Online gaming client in Australia wanted to test display for driving quality leads, and had seen poor ROI and volume with other ad platforms. YOptima employed behavioral targeting to deliver huge lift in ROI while delivering within budget.
Experienced Ad Tech industry professional.
Ex-VP & Business Head at Komli, Ibibo.
Yahoo, Microsoft, IISc & ISB alumnus.
Ex-Director Engineering at Webaroo. University of South California Alumnus
Ex-Architect at Cisco, Samsung
Ex-Ad Ops Manager at Ozone Media, Komli
Intel, Motorola, Wipro, IIM Calcutta alumnus
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